Business Intelligence for Multichannel Retail

We track behavior, interest & profitability of over 500 million people from over 100 countries on a daily basis

Benefits

Management & Controlling

Integrated multichannel metrics & KPIs for users, orders, revenue and profit.

Strategic growth drivers, trends over time, detail analysis of changes.

Data culture & Data know-how

Traffic Acquisition & Marketing

Company-wide attribution model for all channels & devices, including profit contribution: SEM, PSM, affiliates, print, customer service, TV,

New Customer profitability, based on cohorts and revenue forecasting.

Power Analytics

User Profiles: 40+ attributes per user and month.

Score Book with daily user scores and segments.

Sandbox environment for prototyping & testing.

Activitation & Conversion

User Profiles, e.g. for personalized CRM, Lifecycle management and transaction mails.

User Segment Alerts, e.g. for Lifecycle & Churn management.

CLTV metrics and forecast for value-based campaigning

Business Partners

External sales channels, stores, affiliates; owned or external marketplaces

Manufacturers and vendors

Online-Store cross-channel scores

Product Intelligence

Product Performance on sales, returns, stock level and profit margin.

Allocating categories and products to advertising campaigns (newsletter, catalog, social and so on)

Returns & profit forecasting

Capabilities

customer-centricity

Our approach to customer-centricity

To increase customer understanding incuda BI provides detailed data for wider customer view. We use data from various online channels, analyse market trends and incorporate the inhouse data, user data and data from multiple companies to get a Wider Customer View.


Pre-packaged support for Multi-Channel Business

Pre-packaged solutions enables our customers to be faster to the market. The platform includes ready to use standard reports and business specific calculations to serve the needs of different departments. Once the platform is set-up, the business content is available for users from the start. Any other custom requirements can also be developed and integrated to the platform.

Plug-and-Play Data Pipelines

incuda BI places special focus to all levels of the platform for its customers to be faster to the market. With plug-and-play data pipelines both at the setup phase or during ongoing business incuda BI can enable customers to get access and utilize data faster and not be delayed by development activities. With over 50 ready-to-use data pipelines, we can integrate the data from both internal and external data sources in incuda BI platform.

incuda BI: Architecture Overview

incuda BI is an open and scalable platform which can be run on top of different data infrastructures. The platform includes not only scalable data warehouse but also different intelligent data models for business specific calculations also standard reporting and KPIs out of the box. The platform can also be connected to different data visualization and data mining tools for reporting and further ad-hoc analytics.

More Products

Digital change

Use the potential of a multi-channel, multi-device, User-centric view to get a more detailed understanding of your business. Track your prospects, customers, marketing campaigns and products along the journeys and optimise your business, based on profit metrics and enhanced user profiles.

Trust Center

You have different systems and data sources where you are not allowed to combine the data. Use incuda Trust Center and handle the different data sources across your company or group in a way which is compliant with European data privacy regulations. Let incuda process your data as the trusted third-party, while you have the access to safe and encrypted customer data for running your analyses and campaigns.

Miner

Better Decisions are driven by a deep understanding of your business: incuda Miner brings relevant examples of your business to every employee and helps to transform performance goals into operational actions. Stories are linked to your goals and KPIs, Alerts & Recommendations lead directly to actions. Allow everyone in your organisation to get hands-on experience with your business.

Active Data Pipelines

Use the potential of a multi-channel, multi-device, User-centric view to get a more detailed understanding of your business. Track your prospects, customers, marketing campaigns and products along the journeys and optimise your business, based on profit metrics and enhanced user profiles.

Dataspace

Get a wider view on your market and a deeper understanding of your customers and prospects. We combine your data with the data of other companies and allow the participants of this data alliance to get benchmark and trend-indicators for their markets and a deeper understanding of their own prospects and customers in a safe and encrypted way.

Want to know more? Then get in touch!

Franz Posch | +49 (0)152 3363 6683 | franz.posch@incuda.com

Munich | 80333 | Karlstr. 43, II

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